Digital Assistants – Who Are They and Why are they Worth over $12 billion?

There is a new paid ad opportunity that is emerging and it has to do with your digital assistant friends, Siri, Google Now, Alexa and Cortana. So what, (or who) is a digital assistant? A digital...

Marketing Technology for Student Recruitment

Customer Relationship Management (CRM) systems and Student Information Systems (SIS) are designed to help the higher education community provide a better experience for their prospects. With so...

Modern College Recruitment Strategies to Reach High School Students

Are you treating your student recruits like a great brand treats potential customers? Schools all across the nation are starting to use corporate marketers to approach their recruits with a message...

3 Marketing Tips for Textile & Furniture Manufacturing Companies in 2016

  As you enter the new year with fresh ideas, enhanced budget, and a new start we want to inform you about 3 things that you should be considering as you embark on the journey of 2016. We will...

B2C Content Marketing: What Is Content and Why Do We Care?

 Are you sick and tired of hearing about content marketing? Does it sound like the latest buzzword, and you are waiting it out? Something new will take its place soon, right? If so, I’m sorry to...

Technology / Marketing

Digital Assistants – Who Are They and Why are they Worth over $12 billion?

There is a new paid ad opportunity that is emerging and it has to do with your digital assistant friends, Siri, Google Now, Alexa and Cortana. So what, (or who) is a digital assistant? A digital assistant, also called a virtual assistant, is an application program that can understand natural language and complete electronic tasks for the end user. 

Higher Education Marketing

Marketing Technology for Student Recruitment

Customer Relationship Management (CRM) systems and Student Information Systems (SIS) are designed to help the higher education community provide a better experience for their prospects. With so many people accustomed to digital communication and online research, a CRM system is vital to smoothing out the connection process between the institution and its prospects.  Some SIS platforms will contain CRM features, while others will integrate with third-party CRM applications to deliver best-in-breed functionality.

Higher Education Marketing

Modern College Recruitment Strategies to Reach High School Students


Are you treating your student recruits like a great brand treats potential customers?

Schools all across the nation are starting to use corporate marketers to approach their recruits with a message that effectively sells the school's passion, mission and capabilities.

Today’s consumers are quickly changing how they shop and how they make their decisions. Traditional marketing experts used interruptive tactics that tried to catch the consumer off guard and subliminally motivate them towards a purchase decision or brand recognition. Today’s consumers—especially the younger generations—are too savvy for this technique.

Marketing Automation / Marketing Guide / Furniture and Textiles

3 Marketing Tips for Textile & Furniture Manufacturing Companies in 2016

 

As you enter the new year with fresh ideas, enhanced budget, and a new start we want to inform you about 3 things that you should be considering as you embark on the journey of 2016. We will help you to avoid some unintended detours as well. Download our whitepaper at the end to visualize the full picture.

Content Marketing

B2C Content Marketing: What Is Content and Why Do We Care?


 Are you sick and tired of hearing about content marketing? Does it sound like the latest buzzword, and you are waiting it out? Something new will take its place soon, right? If so, I’m sorry to tell you, but you are wrong!

Content is not a fad. It is a cornerstone of inbound marketing practices today. The Content Marketing Institute reports that 76 percent of B2C marketers currently engage in content marketing, and 76 percent plan to produce more content in 2016 than this year. If you’re not using content as a key part of an integrated marketing approach, let me assure you, you should be. In order to get started, let’s get you up to speed on the basics.

 

Content Marketing

B2C Content Marketing: How to Use Content to Engage Your Prospects

If you are a B2C marketer with an inbound component, you’ve probably poured your heart and soul into creating engaging content that will delight your customers. You’ve worked hard to build up a storehouse of quality pieces, but how much thought have you given to what happens next? What should you do after your prospect downloads that very first piece of content?

 

Here’s the one very important thing you should NOT do. After your prospects engage with that first eBook or whitepaper, don’t pat yourself on the back and forget about them!

 

Content Marketing

B2C Content Marketing: How to Hire Someone to Create Content for You

 

When it comes to content creation, B2C marketers usually fall into one of two categories.

1. Do-It-Yourself Don

OR 

2. Resources Reece

Content Marketing

How to Develop your Own b2b marketing Content Pt. 2

Feeling nervous about developing your own content for B2B marketing? Have you exhausted all options for procrastinating content creation? Indeed, we’ve all been there at some point. The good news is that you have a secret weapon. You have unlimited access to an expert. Who you ask? Well I’m talking about you of course!

You and your colleagues know your products, services, and how to solve your customers’ problems better than anyone else. You’ve researched their habits and needs and are in tune with what they want. Put that expertise to use developing content that engages them.

 

Inbound Marketing

How to Develop your Own b2b marketing Content pt. 1

Meet Marketer Molly. She’s read the articles. She knows what content is and why it’s important. She gets it, ok! But here’s what Molly wants to know? How in the world is she suppose to do all her current marketing duties and somehow produce interesting content on a regular basis? Is there some magic content wand out there she has yet to find?

Well sorry to say Molly, but there’s no magic wand. I can, however, give Molly and other B2B marketers reading this blog some helpful advice to make content creation less daunting. First, start by assessing your situation. Answer the following question for me.

  

Content Marketing

B2B Content Marketing: What is Content and Why Do We Care?


Imagine a client walks into Don Draper’s office and says, “What is newspaper advertising, and why should I care?” Preposterous, right? But here I am, asking you the same question about content.

Any marketing expert will tell you that content is king in today’s digital marketing world. In fact, 88 percent of B2B marketers currently use content marketing. Despite the prevalence of B2B content marketing, I suspect that many business leaders don’t fully understand the meaning of content, and all that it can do for your business.

Content Marketing

What does Content Mean?


You are hearing all about Content! Content! Content!

But what is it? What does it really mean?

Let’s talk about content and about digital and traditional marketing. The “Content Monster” has taken the marketing world by storm, but if you really think about it, content has always been around. We’ve always needed it. Whether it’s a pithy ad to air on television, a thirty second radio spot, or the launch of your business website, promotion requires content. It’s a buzzword now because everyone needs it. Content ultimately drives traffic to your website and educates prospects and existing customers.

Inbound Marketing

New HubSpot Products At-A-Glace

 

HubSpot’s annual Inbound conference was an engaging, fast-paced four days packed with fresh speakers, educational sessions, and tons of awesome people. HubSpot Co-Founders Brian Halligan and Dharmesh Shah gave a great keynote, which focused upon improving how both Sales and Marketing teams can utilize the platform. They outlined new features available for HubSpot users, as well as updates to existing products. Whether you weren’t able to recall everything from the keynote, or you missed Inbound this year, we’ve laid out all of HubSpot’s new products for you in this quick guide. 

 

 

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