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Ryan Burkett

Ryan Burkett
Ryan Burkett is a senior partner and solutions delivery champion at Stratagon. Ryan shares passion in traditional, inbound, and digital marketing, but really gets his kicks building client experiences that never disappoint. Whether a envisioning a tradeshow or mobile tour, a targeted campaign or content-filled microsite, or even building customer strategy and business processes to help our clients deliver for their clients, Ryan delivers. Family man, sports fan, member of the Crossfit cult. Connect with him on Twitter and LinkedIn.
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Recent Posts

Is Traditional Marketing Dead?

As traditional marketing methods seem to fall more and more by the wayside, it seems everyone these days is looking for the next hot trend in marketing. The digital world is moving so quickly that by the time most B2B marketers get with the current trends, the Next Big Thing has already come along.  B2B marketers are tired of feeling left behind, but, at the same time, they wonder if the same trends driving the B2C market can really be effective in the B2B marketing world.

5 Ways To Boost Lead Conversion

Congratulations!  You’re getting traffic to your content.  Your numbers are up everywhere.  Prospects are reading your emails and blog subscribers are happily lapping up your “free” material.  You’re already winning a big chunk of the battle.  But how do you get those eager beaver readers to start converting to actual leads?  How do you get them to share their information with you so that you can nurture them through your well-crafted lead conversion funnel?

University Marketing: 3 Ways to Keep Your Recruitment Marketing Fresh

Let’s face it: high school students are inundated with college recruitment options. Top-tier students are bombarded with e-mails, direct mail pieces and even the occasional phone contact. Even lower-performing students are getting three to five direct mail solicitations every week as well as at least one email each day. Higher education marketers are pressured to continue to execute new ideas (preferably with low-budgets) to stand out in the already crowded mailboxes (virtual and literal) of prospective students.

3 Tough Questions To Ask When Building Your Buyer Persona

You must know your customer before you can market to them. It’s Marketing 101. It’s the foundation of inbound marketing. After all, how are you going to creative compelling calls-to-action if you have no idea what makes your target customer tick? And these days, it seems that every Molly Marketer is on board with creating buyer personas. To know your customer is to sell to them. But how deep into your customer psyche do you go? To really know your customer is to convert them into evangelists for your business.


B2B Content Marketing: What is Content and Why Do We Care?


Imagine a client walks into Don Draper’s office and says, “What is newspaper advertising, and why should I care?” Preposterous, right? But here I am, asking you the same question about content.

Any marketing expert will tell you that content is king in today’s digital marketing world. In fact, 88 percent of B2B marketers currently use content marketing. Despite the prevalence of B2B content marketing, I suspect that many business leaders don’t fully understand the meaning of content, and all that it can do for your business.

Is Google+ Even Worth Your Time?

 

When Google rolled out invitations to Google+ in 2011, the launch was met with a mixture of excitement for the company to expand into social and speculation about how Google would draw millions of dedicated users away from Facebook and Twitter. Any initial thrill has now given way to the consensus that Google+ has not performed the way that Google intentioned. When I received my requested invite in early 2012, I cheerfully signed up, and then never posted a single thing. Turns out, most of Google+ users are just like me- dormant, husks or zombies compared to the human hive of activity that social media platforms like Instagram, Facebook, and Twitter retain.

 

4 Reasons Why Brand Ambassadors Are Critical to Marketing Strategy

You now know that brand ambassadors aren't just paid celebrities touting your amazing brand. You have brand ambassadors everywhere (or you should...are your employees walking the talk?). But why are brand ambassadors a critical component of your marketing strategy?

 

Blogging Tips for the Financial Industry

So maybe we convinced you to start a blog with our blog about reasons to blog for the financial industry. If so, you have made a decision to direct 50% more traffic to your website and attract 4.5X more leads than you had before. We think this is a very smart decision. Now that you are on your way to being a blogging maven, we want to share with you how to do it the right way. Let's talk about some content and general blogging tips and best practices for your finance blog.

What Facebook's Algorithm Change Means for Your Business

 

At first glance, social media platforms seem like one of the most organic ways to reach new potential customers and clients. After all, social media pages are free to set up and provide you with an outlet to billions of users across the globe. However, with recent changes to Facebook's news feed announced, there's no doubt that things are changing. Read on to explore a summary of Facebook's proposed changes, how they could affect your business, and what you can do to make the most of your social media marketing strategy.

3 Ways to Have Fun with B2C Marketing Automation

Let's be honest. B2B marketers are completely jealous of the B2C marketing environment. There are things you can do creatively in the B2C market that just don't make sense in the sensible, professional, logical, practical B2B world. So why not use marketing automation to get the word out about your fabulous products, services and people in a fun way that will wow your customers?

Why Should you Hire a Project Manager for 2015?

Business leaders understand the industry's dynamic nature and all organizations have to manage time and resources when conducting routine tasks, planning events and expanding.

 

Success isn't bred overnight and both resource allocation and project scope are vital to growth. Project managers have become a fundamental component for success, and they've become necessary within growing organizations.

 

Top Three Ways to Minimize Costs of Your Event Marketing

 Marketing costs can always be reduced and various solutions exist for event marketers intending to trim some fat from campaigns. While balancing marketing analytics, industry leaders can effectively maintain flow while reducing inbound expenses and streamlining outbound results. If you’re seeking a reprieve within the event-marketing world, check out these top three neat money-saving tips:

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