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4 Steps to Create Valuable Content for the Content Marketing Game

According to Smart Insights, more than 20% of more than 2,300 marketers said that content marketing would give their business the biggest incremental uplift in leads and sales in 2017.  But content marketing isn’t easily mastered, nor is it always easily implemented.  What is this beast that marketers everywhere wring their hands over? And how can smart marketers tame that beast and get leads rolling in once and for all?

5 Tips to Conquer Your First INBOUND Conference

 

Is Traditional Marketing Dead?

As traditional marketing methods seem to fall more and more by the wayside, it seems everyone these days is looking for the next hot trend in marketing. The digital world is moving so quickly that by the time most B2B marketers get with the current trends, the Next Big Thing has already come along.  B2B marketers are tired of feeling left behind, but, at the same time, they wonder if the same trends driving the B2C market can really be effective in the B2B marketing world.

Love 'Em Or Leave 'Em: The Last Stage in the Customer Journey


You spend a lot of time thinking about your customer journey. You spend a lot of time thinking about what they're thinking. You try to anticipate their every thought, want and need as you develop top-of-the-funnel calls-to-action, lead nurturing campaigns and (sweet success!) their welcome e-mails when they become a customer at last. But what happens next?

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